Martin Jones - Chair
CWC As CEO of Home Instead UK, Martin Jones is responsible for leading the entire UK operation. When his father become seriously ill, Martin experienced first-hand the varied and sometimes poor levels of care in the UK. Martin wanted to join an environment where he could help to make a difference to the lives of other older people and their families and came to Home Instead in September 2011.
Martin’s role is to continue the development of the brand in the UK, helping establish Home Instead as the UK's most admired care company and as an employer of choice within the sector. Alongside his passion to support families to enable their loved ones to live independently at home he is dedicated to providing job opportunities that are fulfilling and make best use of peoples' skills and experience. He is an active member of Business in the Community's Age at Work leadership team, championing the role of older workers.
Martin’s non-executive and Trustee roles include: Member of the UKHCA board; Chair of The Silver Line charity; member of the Age UK Board; Trustee of TSA, the voice of technology enabled care and Trustee of The Care Workers Charity. He is also Chair of Home Instead’s charity in the UK, The Bring Joy Foundation.
James Sage
CWC James is a specialist employment lawyer and heads the Health and Social Care team at Royds Withy King. He advises care providers on HR and employment law, immigration, and regulatory and safeguarding staffing issues. He has a keen interest in all workforce issues affecting the sector, is regularly invited to speak at regional and national care conferences, and provides legal commentary for the sector press.
Lisa Delaney
CWC Lisa is the Sales Director at Care Friends, the employee referral app that enables care providers to source and retain high quality care staff by empowering their existing teams to refer friends using native sharing functionality on their mobiles. She has worked in the Social Care sector for over 12 years in a number of different client facing roles and was previously a board trustee at a homeless charity in Kent for 5 years.
Sophie Chester-Glyn
CWC Sophie is managing director of a care organisation supporting adults with disabilities since the 1990s. In 2019 she set up Coproduce Care, a non-profit organisation which aims to help democratise the care debate by supporting social care to have a voice in government consultations on social care. Sophie presents Coproduce Care’s successful livestream channel on YouTube, interviewing government Ministers, people with lived experiences and care workers. In 2019 Sophie embarked on a PhD in post-colonial discourse and human rights within mental health law


Prof Martin Green OBE: Vice President
As Chief Executive of Care England Martin is an advocate and spokesperson for the care sector. He has worked in social care for over 30 years, and has such admiration for care workers, who do such a complex and important job, but who seldom receive the recognition they so richly deserve.
Martin joined the Care Workers Charity because he believes that care workers make a real commitment to the people they support, and if they are ever in need of help themselves, it is only fair that there is a charity that can provide it.
Martin brings to the board over 30 years experience, excellent networks, and access to Government and critical decision-makers.
Before being invited to join the board of trustees Kieran volunteered for the Charity and raised both money and awareness for the charity and in his own words, “will continue to do so”. His presence brings a care worker-specific perspective to our board of trustees.
Avnish Goyal CBE: Patron
CWC Avnish is the Founder and Chairman of award-winning care provider Hallmark Care Homes, and has been involved in the care sector since 1997. He was initially attracted to the industry by his desire to make a difference.

Avnish was one of the founding members of the Care Workers Charity back in 2009, with the goal of giving care workers a safety net when they fell on hard times.

As Chair of Care England, the leading representative body for independent care services in England, and also Founding Trustee of his family charity, the Hemraj Goyal Foundation, Avnish brings a wealth of experience and influence to the Charity as Patron.
Manjeet Rai: Patron
CWC As founder and Managing Director of Capital Care Group, Manjeet Rai has over 20 years or exemplary leadership within the adult social care sector, driven by a commitment to deliver compassionate, high-quality care in surroundings that enhance the well-being of residents and staff. Manjeet’s resolve for excellence in the sector has seen Capital Care Group expand their care home portfolio across the Midlands and beyond.

Outside of their professional achievements, Manjeet is passionate about social responsibility and actively contributes to charitable endeavours. In joining the Care Workers Charity as a patron, Manjeet brings a wealth of experience and understanding of the challenges in the sector and is determined to make positive contributions to its mission.

Richard Hawkins: Patron
CWC Richard was born in Kenya, educated at Rugby School and the University of Oxford reading Modern History. He switched to Medicine at St Thomas’ Medical School, London graduating in 1976. Richard specialised in surgery achieving FRCSE while working in the NHS.

In 1985 he co-founded Hawker Publications, a medical publishing company, and continued to practise surgery partime while growing the company which has expanded into childcare and black fashion. Through one of his publications, Caring Times, Richard became aware of the difficulties and challenges some care workers face and was therefore delighted to be a founder Trustee of the Care Workers Charity. Richard is married to a doctor, has three children and loves chess, collecting chess sets, reading historical biographies, playing golf and having fun.
Davina Ludlow: Patron
CWC Davina Ludlow is Chairman of, the leading care homes review website which helps people find the right care home. She was named as Care Personality of the Year 2013 at the National Care Awards, having been highly influential in the care sector for the last 20 years.

Davina is an advocate for good care and speaks on both TV and radio and is often quoted in the national newspapers on issues relating to the care sector. In addition, she regularly writes for HuffPost about care. She is a passionate supporter and founder Trustee of the Care Workers Charity as she believes care workers, who are invaluable in supporting vulnerable people, deserve their own support network to help them in times of need.

She is also Chairman of, the leading home care reviews website and, the leading nurseries reviews website.