As CEO of Home Instead UK, Martin Jones is responsible for leading the entire UK operation. When his father become seriously ill, Martin experienced first-hand the varied and sometimes poor levels of care in the UK. Martin wanted to join an environment where he could help to make a difference to the lives of other older people and their families and came to Home Instead in September 2011.
Martin’s role is to continue the development of the brand in the UK, helping establish Home Instead as the UK's most admired care company and as an employer of choice within the sector. Alongside his passion to support families to enable their loved ones to live independently at home he is dedicated to providing job opportunities that are fulfilling and make best use of peoples' skills and experience. He is an active member of Business in the Community's Age at Work leadership team, championing the role of older workers.
Martin’s non-executive and Trustee roles include: Member of the UKHCA board; Chair of The Silver Line charity; member of the Age UK Board; Trustee of TSA, the voice of technology enabled care and Trustee of The Care Workers Charity. He is also Chair of Home Instead’s charity in the UK, The Bring Joy Foundation.

James is a specialist employment lawyer and heads the Health and Social Care team at Royds Withy King. He advises care providers on HR and employment law, immigration, and regulatory and safeguarding staffing issues. He has a keen interest in all workforce issues affecting the sector, is regularly invited to speak at regional and national care conferences, and provides legal commentary for the sector press.

Lisa is the Sales Director at Care Friends, the employee referral app that enables care providers to source and retain high quality care staff by empowering their existing teams to refer friends using native sharing functionality on their mobiles. She has worked in the Social Care sector for over 12 years in a number of different client facing roles and was previously a board trustee at a homeless charity in Kent for 5 years.

Sophie is managing director of a care organisation supporting adults with disabilities since the 1990s. In 2019 she set up Coproduce Care, a non-profit organisation which aims to help democratise the care debate by supporting social care to have a voice in government consultations on social care. Sophie presents Coproduce Care’s successful livestream channel on YouTube, interviewing government Ministers, people with lived experiences and care workers. In 2019 Sophie embarked on a PhD in post-colonial discourse and human rights within mental health law

Before being invited to join the board of trustees Kieran volunteered for the Charity and raised both money and awareness for the charity and in his own words, “will continue to do so”. His presence brings a care worker-specific perspective to our board of trustees.

Avnish is the Founder and Chairman of award-winning care provider Hallmark Care Homes, and has been involved in the care sector since 1997. He was initially attracted to the industry by his desire to make a difference.

Avnish was one of the founding members of the Care Workers Charity back in 2009, with the goal of giving care workers a safety net when they fell on hard times.

As Chair of Care England, the leading representative body for independent care services in England, and also Founding Trustee of his family charity, the Hemraj Goyal Foundation, Avnish brings a wealth of experience and influence to the Charity as Patron.

Richard was born in Kenya, educated at Rugby School and the University of Oxford reading Modern History. He switched to Medicine at St Thomas’ Medical School, London graduating in 1976. Richard specialised in surgery achieving FRCSE while working in the NHS.

In 1985 he co-founded Hawker Publications, a medical publishing company, and continued to practise surgery partime while growing the company which has expanded into childcare and black fashion. Through one of his publications, Caring Times, Richard became aware of the difficulties and challenges some care workers face and was therefore delighted to be a founder Trustee of the Care Workers Charity. Richard is married to a doctor, has three children and loves chess, collecting chess sets, reading historical biographies, playing golf and having fun.

Davina Ludlow is Chairman of carehome.co.uk, the leading care homes review website which helps people find the right care home. She was named as Care Personality of the Year 2013 at the National Care Awards, having been highly influential in the care sector for the last 20 years.

Davina is an advocate for good care and speaks on both TV and radio and is often quoted in the national newspapers on issues relating to the care sector. In addition, she regularly writes for HuffPost about care. She is a passionate supporter and founder Trustee of the Care Workers Charity as she believes care workers, who are invaluable in supporting vulnerable people, deserve their own support network to help them in times of need.

She is also Chairman of homecare.co.uk, the leading home care reviews website and daynurseries.co.uk, the leading nurseries reviews website.